Bavarian immigrant Levi Strauss started the company in the mid-1800s during the California Gold Rush.
Levi's said that it plans to use the proceeds from going public for "general corporate purposes," including working capital, operating expenses and capital expenditures.
Levi Strauss & Co. has filed the paperwork to go public
Jane Hali, head of investment research firm Jane Hali Associates, said she thinks it is a good time for Levi’s to go public, as jeans — particularly fashion jeans — seem to be resonating with consumers.
Levi Strauss files IPO paperwork after 3½ decades as a private company
Levi Strauss, in its IPO filing, says it has "significantly increased" its marketing in the last two years.
Levi Strauss files for New York IPO of up to $100-million @GlobeBusiness
Levi Strauss & Co., which patented the blue jean in 1873, is planning to go public in one of the most high-profile initial public offerings of the year.
With Levi’s IPO filing, the company joins a list of high-profile companies seeking to go public this year including ride-hailing companies Uber Technologies and Lyft, photo-posting app firm Pinterest and home-renting company Airbnb.
The company name-dropped the Coachella music festival in its IPO paperwork, saying it exposes millions of people to the Levi's brand.
Levi's went public for the first time in 1971, but descendants of the founder took the company private again in 1985.
Jeans maker Levi Strauss Co on Wednesday filed documents to list itself on the New York Stock Exchange, seeking to return to public markets after more than three decades.
Levi’s, one of the world’s biggest denim brands and the inventor of blue jeans, faces rapid changes in consumer tastes as people shop for cheaper store brands and athleisure apparel.
Jeans maker Levi Strauss files for IPO to return to public markets
Levi Strauss files for IPO
Levis wants to be more than a jeans company, so its going public
Shares of U.S. retailers including Abercrombie & Fitch, American Eagle and Gap down after Levi Strauss files for IPO $ANF $AEO $GPS
According to its SEC filing, the San Francisco-based company plans to raise $100 million through the IPO, a placeholder amount used to calculate fees, but CNBC's Leslie Picker previously reported that the company is aiming to raise between $600 million and $800 million.
After the public offering, Levi's will have both Class A and Class B common stock.
Levi Strauss Wants To Stretch Its Pockets With Second Go At IPO Will the bankers be wearing blue jeans on Wall Street?